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Shaylor Construction new branding
I D E N T I T Y

New logo and promotional material for building company

Shaylor are a construction company whose logo since the 70's has been a blue linework triangle. They wanted to move it forward but still keep it recognisable as the same company.

I came up with an 'Escher' inspired triangle which hints at 3 dimensional work and I shortened their name to just 'Shaylor'. Along with the logo change I also created a promotional leaflet which folds into a pyramid.