Risqué advertising
for housebuilder

Housing advertising usually sticks to a tried and tested formula:- Picture of house, simple headline, the offer, location details, price and company logo. I'd done years of this advertising approach with major housebuilders like Fairclough, Westbury and Mcleans, but Trencherwood Homes wanted something different. We eventually arrived at a sort of 'Carry On Housebuilding' approach with risqué headlines and lifestyle photography.